Cognitive Dissonance, or Why It Is Futile to Attack Strong Attitudes

Cognitive Dissonance Whether you’re planning a political campaign or preparing a speech, you’ll inevitably run into some strong unfavorable attitudes that your audience holds. Most people’s natural tendency is to directly attack these attitudes in the hopes of breaking them. Cognitive dissonance theory shows why it is usually a bad idea to […] Read more »

The Halo Effect

What is the Halo Effect The halo effect suggests we tend to think that if a person has one desirable trait, he or she must also have other desirable traits. For example, research shows that if we find a person attractive, we also think that he or she is honest, […] Read more »