Primacy and Recency Effects

Primacy and Recency Effects Where should you put the most important information – at the beginning, the middle, or at the end? According to the primacy and recency effects, information that comes first and last has the strongest effect. The primacy effect suggests that people are most influenced by the information that […] Read more »

Attribution Technique of Influence

What is Attribution Technique of Influence Attribution technique (popularly also known as labeling) is simple but effective method that encourages people to act in a certain way and it even works on children. You simply attribute or assign a person a particular trait and the person becomes more likely to act in […] Read more »

Gradual Presentation of Evidence

How to Effectively Present Multiple Pieces of Evidence? What is the best way to present multiple pieces of evidence: all at once or gradually? According to one relatively recent study, people find evidence to be stronger when it is presented gradually, one at a time,  instead all at once. Read more »

When Two-Sided Messages are More Effective

One-Sided vs Two-Sided Messages What kind of arguments are more effective: one-sided or two-sided? One-sided messages mention only your point; two-sided arguments also acknowledge counter-points. Research shows two-sided messages are usually more effective. So normally, your messages will be more effective if they acknowledge the counter-arguments and refute them. Read more »

The Franklin Effect

The Franklin Effect At-a-Glance Reciprocation, being the social currency, is one of the most powerful methods of influence in political and social arenas: if we do someone a favor, he or she naturally feels compelled to return a favor. The Franklin Effect is a potent technique that works the other way […] Read more »