Implicit vs Explicit Appeals

The Difference Between Implicit and Explicit Appeals Which arguments and appeals are more persuasive: explicit or implicit? Explicit are those that articulate their conclusions explicitly and call for action clearly. Implicit are those that allow your audience to infer the necessary conclusions. One experiment, for example, tested the effectiveness of AIDS advocacy […] Read more »

Mimicry and Trust

The Chameleon Effect Many social and political conflicts fail to be resolved due to a simple lack of trust between parties. One simple way to enhance trust is through mimicry of body language. The chameleon effect stands for the idea that subtle mimicry can increase trust and liking. When we […] Read more »