Appeal to Anger in an Anti-Tobacco Advocacy Campaign

Emotions are the heavy artillery of persuasion and anger is one of the most potent emotions. For a good reason ancients described it as “a thing much sweeter than honey in the throat, it grows in the breast of men”. 

There are many ways that you can appeal to anger, but one of the best ways is to show that your opponent has belittled your audience.  This can be very effectively used in advocacy campaigns. (And it can be equally effectively used in political debates or judicial arguments; world-class orators used this technique in debates since immemorial times). 

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